What founders should never do in UGC (compliance + trust)

A single bad claim can get ads rejected or worse.

Never:

• make medical claims

• compare to competitors by name

• fake testimonials

• hide paid partnerships (if applicable)

• show results without context

Always:

• show real usage

• show disclaimers when needed

• be precise: “reduces redness” beats “cures acne”

• be honest about who it’s for (skin type, sizing, etc.)

Trust compounds faster than virality.